It is a very much useful method in modern SEO. As we all know search engines are implementing new methods to stay away from spamming. There are so many anti-spamming hurdles available in the search engines algorithm. To get rank in SERPs many internet marketing companies are using black hat SEO process. Yes, it is true that by this method sometimes webpage gets help in ranking, but it is just matter of time. Because as soon search engine determine the process as black hat SEO, that webpage will be ruined from SERPs. It is better to clarify – look, search engines like natural promotion of any webpage.
Now come to the point of link exchange or why it is so much important in modern SEO. Look, link exchange is such a method that show search engines that the webpage link is having promotion naturally. It can be done by so many ways, but in real there mainly four ways are popular.
Now come to the point:
- One way
- Two way or Reciprocal
- Three way
- Multiple way
In the method of one way link exchange
we need to submit a particular webpage link into different sites that accept links from different categories. In most of the time it is been called directories. In return they do not need any link back. So the process can be defined like this:
Next way is been called Two way link exchange or Reciprocal. In this case we need to exchange links with similar category web pages. Suppose A is my site and B is yours, and both of these sites are from same categories. Now I will give a link in my webpage, in return you will give me a link your webpage. This can be expressed like this
In this section the process run in a triangular shape. Suppose, you have one site, named A and I have two sites, named B, C. Now B and C are inter-linked with each other, or C gives a link to B. It is important that my sites B and C are from the same category and yours A too. If it is stand like that, then I will give you one link in my site C, means C links to A, in return you will give me a link for B, means A link s to B. The picture will look like this:
In this last method, both – you and me need to have more than one site to exchange links. Suppose you have sites A, B and I have two sites C, D. Now your site A and my D is from same category, on the other hand your site B and my site C is from same category. Then I will give link of A to my site D and in return you will give a link of my site C on your site B. This one will look like this:
To know more or to know about the importance of link exchange in SEO or how does it affect SERPs result; please visit our specified page for Link Exchange section.
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